Drawn for the planning table, not the gallery wall

Registered business

Mindpathbase Co., Ltd.

Mindpathbase Co., Ltd. was established in 2016 in Bang Rak, Bangkok. The studio began as a small practice helping merchandise and operations planners rewrite demand pages that collapsed under meeting-room lighting and greyscale board printing.

Early commissions focused on seasonal retail curves around festival calendars. Over the following years the work widened to wholesale foods, consumer durables, and manufacturing groups that needed short-, mid-, and annual-horizon views to speak the same visual language in S&OP.

Today the studio remains intentionally small. Senior visualisation leads take a limited number of commissions so reading order, annotation craft, and handoff sessions stay personal. We work from Street: 50-52 Sipraya Rd. and travel across Greater Bangkok when a briefing belongs on-site.

How we work

We start from your decision cadence, not from a blank aesthetic. Sample series, existing packs, and the room’s constraints (projector wash, bilingual labels, print DPI) set the brief. Drafts arrive with numbered reading paths; revisions tighten callouts until the story holds at arm’s length.

Values in practice

• Clarity over ornament on every demand page
• Respect for planners’ time in live reviews
• Honest scope — we draw views; we do not claim to own your forecasting models
• Thai and English labelling treated as equal craft, not an afterthought