Project note
Mid-market retailer — Bang Rak planning office · Demand Forecast View Commission
Brief: rebuild four demand pages for a monthly S&OP pack after a year of conflicting category curves. Constraints: greyscale print, Thai and English labels, three-day turnaround on final revisions before the board date. Outcome: a reading-order pack with exception ribbons and a finance strip for weeks of cover. The planning lead reported that category arguments moved from chart literacy to buy decisions within the first meeting using the new pages.